Individual Investors Embracing ETFs

Exchange traded funds are gaining popularity with individual investors according to a recent report published by Cogent Research LLC.

In the article ETFs Gain Traction with Small Investors, WSJ reporter Ian Salisbury writes that the reasearch firm found an increasing percentage of small investors holding ETFs in their portfolio.  The funds are more popular among younger, wealthier investors with accounts at discount brokers.

Salisbury highlights an ETF investment made by the Lafayette College Investment Club.  The students have departed from the usual practice of holding individual stocks by investing in the MSCI Brazil Index ETF (EWZ).

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